Unique experience of walking in adidas NMD shoes at Tokio. During 5 days we had shot dedicated content for GearVR users – each for male and each for female. Back in Warsaw, we did 3 sets of upgraded, synchronized and ready to use with VR googles treadmills. With dedicated application made with Unity3D and NMDs on foots we were ready to teleport any man or woman to Tokio.
5 locations, 3 minutes of walking, 3 cities in Poland, 10 days of use in each place and the results were fabulous – 47 % growth of sell !